Lumina Clinic follow-up brief
Illustrative clinic example. Conservative attribution only.
Past clients reviewed23
Messages approved14 approved, 4 held
Client responses7 booked, 3 paused
Bookings tracked7 booked again
Still to check5 clients
Past Client Follow-Up Service
Your past clients should not be left to drift.We help bring them back.
A done-for-you follow-up service for clinics. We find clients who have not booked in a while, prepare the message, and show who books again.
Past clients foundMessages preparedBookings tracked
15 past clients ready to review
Sarah R. booked again in example data
What it is
A done-for-you service for clinics that already have clients worth bringing back.
15 clients to reviewSarah R. ready for follow-up3 high-value clients not bookedIllustrative clinic example data
01 The problem
Happy clients can still disappear from the diary.
A client finishes treatment, leaves happy, and means to come back. But no next appointment is booked, the team gets busy, and a few weeks later that client is no longer on anyone's mind.
Clinic diary
£3,840 example valueIllustrative clinic example
MonBookedBookedBookedBooked
TueBookedSarah R. expectedBookedBooked
WedBookedBookedBookedBooked
ThuBookedBookedBookedBooked
Past clients found3 clients ready for follow-up
02 Why it happens
Follow-up usually depends on spare time.
The front desk is answering calls, checking clients in, taking payments and handling messages. Past clients are valuable, but they are rarely organised into one clear weekly list.
ClientLast treatmentExpected returnBookingNext stepValue
Sarah R.Skin rejuvenation12 MayNoneFollow-up ready£180
Amelia R.Maintenance review15 MayNoneDue soon£160
Sophie M.Follow-up review26 AprNoneOverdue£240
Hannah T.Treatment plan check18 MayBookedBooked again£120
03 What we do
We turn the client list into next steps.
We check who has not booked in a while, group clients by treatment and date, and prepare practical follow-up messages for the clinic to approve.
Sarah R.Skin rejuvenation
Consent confirmed. WhatsApp allowed. Follow-up recommended.
Last treatment8 Apr
Usual rebook time12-16 May
TodayNo future booking
Next stepSend booking link
Last treatment + usual rebook time + no bookingFollow-up ready
04 How it works
One weekly process, from quiet client to booked appointment.
- 01Find past clients
- 02Group by treatment
- 03Write message drafts
- 04Clinic approves
- 05Track replies
- 06Monthly summary
Current stageFollow-up ready for Sarah R.
No future booking found after the usual rebook time.
05 Clinic approval
We prepare the message. Your clinic stays in control.
Each draft includes the client context and the reason for follow-up. The clinic can approve it, hold it for later, or choose not to contact that client.
Your decision
The message goes out and the decision is saved in the dashboard.
Audit recordApproved by clinicClient: Sarah R.. Time: today, 14:30.
06 Safe sending
Some clients should not be contacted. We make that visible.
Consent missingAction prevented
Consent not verified
Contact limit reachedAction delayed
Contact threshold reached
Client opted outAction stopped
Opt-out active
07 Client message
The client hears from the clinic they already know.
The message is practical, clinic-branded and easy to act on. Sarah sees suitable times, chooses an appointment and receives a booking confirmation.
Lumina Clinic
Mon 09:00Tue 14:30Thu 16:00
Booking confirmed
08 Booking tracked
When the client books, the follow-up stops.
The booking is added to the clinic diary, Sarah is marked as booked again, and the monthly summary shows exactly what happened.
Past client foundMessage preparedClinic approvedMessage sentClient respondedBooking confirmed
Clinic diary
09:00 Review11:30 Consultation14:30 Sarah R. confirmed16:00 Treatment
Sarah R. booked againNo extra follow-up needed
09 Weekly rhythm
Instead of remembering follow-up, the team reviews the list.
10 Rebooking value
A few returning clients can make follow-up worth taking seriously.
Use your own treatment values. The example below is only a simple way to think about what 5-10 extra bookings could be worth, not a forecast or guarantee.
Example only5 past clients book again
At £180 average treatment value, that is £900 of booked appointments.
Example only, not a forecast or guarantee.0Past clients who book again
£0Average treatment value
£0Example booking value
Past clientFollow-up messageReplyBooking tracked
Same example at 10 clients10 x £180 = £1,800
Use your own treatment values when deciding whether follow-up is worth testing.
11 Monthly summary
At the end of the month, you can see what happened.
12 Compared with other growth options
Before spending more to find strangers, follow up with people who already know you.
Good for reaching new people, but every campaign starts with a fresh cost and colder leads.
Strong over time, but slower to build and mainly aimed at people searching for a clinic today.
Important for trust, but a post does not personally remind Sarah to book her next appointment.
Can fill quiet days, but they can also teach clients to wait until there is an offer.
Starts with people who already know the clinic, have had treatment, and may only need a clear next step.
Ads, SEO and social can still matter.
This service solves a different problem: past clients who already know the clinic but have not booked again.
13 How it fits
Clvr Loyalty sits between your client list and your weekly follow-up.
Client list
Treatment dates
Follow-up list
Message drafts
Clinic approval
Monthly summary
14 What you get
You get the follow-up process without adding another job to the front desk.
Set upUnderstand your current follow-up.
We look at how clients book, where the list lives, and what the team already does after treatment.
PrepareBuild the weekly list.
We group past clients by treatment and date, then write message drafts the clinic can approve.
TrackShow what happened.
The dashboard shows who was contacted, who replied, who booked again, and what still needs checking.
Waiting list
Bring past clients back into the conversation.
Join the waiting list for a service built for clinics with repeat treatments and a client list that deserves proper follow-up.
Join the waiting list
Tell us about your clinic.
We will review the fit and let you know when the next early access places open.